arXivOther
The impact of brand equity on vertical integration in franchise systems
Research indicates that franchises with higher brand equity tend to have less vertical integration, with the effect varying based on international presence and financial resources.
Featured in No. 109 on 12 Aug 2025 · 3 days after release · 4 citations today · published in Journal of Retailing
- Released
- 9 Aug 2025
- First featured
- No. 109 · 12 Aug 2025
- Citations (Semantic Scholar)
- 4
- Influential citations
- 0
- Published in
- Journal of Retailing
- Shares when featured
- 11
- Identifier
- doi:10.1016/j.jretai.2025.01.007
Citations and venue from Semantic Scholar (ODC-BY), refreshed weekly. Summary: Quant Letter (CC BY 4.0).