RePEcLLMs & Text
Consumer Segmentation with Language Models
The research shows that Large Language Models (LLMs) can improve clustering accuracy in consumer segmentation for marketing research and can simulate consumer preferences.
Featured in No. 80 on 1 Jan 2025 · on release day
- Released
- 1 Jan 2025
- First featured
- No. 80 · 1 Jan 2025
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- Not yet, as far as Semantic Scholar knows
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- Identifier
- RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003746
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