---
title: Returns to Data: Evidence from Web Tracking
url: https://www.ml-quant.com/papers/ssrn/4903978/
site: ML-Quant (https://www.ml-quant.com)
updated: 2026-09-26
license: Summaries CC BY 4.0; links go to the original sources
index: https://www.ml-quant.com/llms.txt
identifier: SSRN 4903978
source_url: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4903978
featured: 2024-07-24
citations: 1
topic: Corporate Finance
---


# Returns to Data: Evidence from Web Tracking

Big tech companies like Google, Facebook, and Amazon use online user behavior tracking for targeted advertising, which could disadvantage smaller firms and affect GDPR regulations.

- Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4903978
- Identifier: SSRN 4903978
- Released: 2024-07-24
- First featured: Quant Letter No. 58 (2024-07-24): https://www.ml-quant.com/issues/2024-07-24/
- Citations (Semantic Scholar): 1
- Published in: not yet
- Topic: Corporate Finance

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