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DataDriven Marketing for Growth

The paper discusses the advantages and challenges of data-driven marketing, and how it can be used to improve customer experience and strengthen business relationships.

Featured in No. 62 on 21 Aug 2024 ·

Released
16 Mar 2023
First featured
No. 62 · 21 Aug 2024
Published in
Not yet, as far as Semantic Scholar knows
Shares when featured
2
Identifier
SSRN 4927292

Citations and venue from Semantic Scholar (ODC-BY), refreshed weekly. Summary: Quant Letter (CC BY 4.0).

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