---
title: Retail Trading and Meme Events: Firm Behavior Impact
url: https://www.ml-quant.com/papers/ssrn/4972372/
site: ML-Quant (https://www.ml-quant.com)
updated: 2026-09-26
license: Summaries CC BY 4.0; links go to the original sources
index: https://www.ml-quant.com/llms.txt
identifier: SSRN 4972372
source_url: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4972372
featured: 2024-10-03
citations: unknown
topic: Trading, Microstructure & Execution
---


# Retail Trading and Meme Events: Firm Behavior Impact

Firm Behavior Impact: The study reveals that meme trading greatly boosts debt and equity issuance by companies, but it doesn't enhance the future performance of these firms. This implies that it could result in the improper allocation of capital.

- Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4972372
- Identifier: SSRN 4972372
- Released: 2024-09-01
- First featured: Quant Letter No. 68 (2024-10-03): https://www.ml-quant.com/issues/2024-10-03/
- Citations (Semantic Scholar): not tracked
- Published in: not yet
- Topic: Trading, Microstructure & Execution

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